New Model Sustainment: Electrification is here to stay! This workshop will clarify myths and misconceptions about electrification and explain why an EV or hybrid is a smart choice. It aims to connect everyday use with ICE-powered vehicles, focusing on the “personality” of the vehicle and the reasons to buy.
Vehicle Presentation: Mastering the art of “Finding your groove” in vehicle presentation is simpler than you think. It’s about understanding what the customer wants and being enthusiastic about the product or model. We will help you discover your passion and provide you with effective ways to express that excitement.
Connected Services and Enrolment: This
course will guide associates through our connected services, explaining their features and benefits. We’ll also cover how to enroll customers in these services and address common objections with helpful phrases for conversations.
BDC Lead Handling and Show: The buying process is ever-changing, and so is the way dealerships manage their leads. Today’s buyer controls the process of what they want to see. Aligning your associates with the Guests and being efficient is mission-critical when show rate is the goal.
Leasing for Position: This course aims to give a basic understanding of leasing. You will learn how leasing benefits both customers and dealerships, recognize key leasing terms, understand available leasing programs, explain lease end options, identify potential lease customers, and confidently present leasing as an option to customers.
Relationship-Based Selling: Long-term success in automotive sales relies on building strong relationships. While selling a car to a guest is good, selling to their family, friends, and coworkers for life is even better. In this course, we’ll cover how to achieve this, from the initial greeting to negotiation, delivery, and beyond.
Needs Assessment: Keeping the guest’s needs in mind is essential for building a strong relationship that can turn them into lifelong customers. This class highlights the different experiences and perceptions our guests have when they visit the dealership.
Internet and Phone skills: Are you unsure what to say? This workshop will teach you communication and personal branding. It’s not just about catchphrases. We will tackle common communication challenges and help you connect with customers more effectively and with enthusiasm.